*This is a machine-translated text of the original article.

Dai Nippon Printing Co Ltd (DNP), Panasonic Corporation and Panasonic System Solutions Japan Co Ltd, and Tosho Associate Corporation propose content services for “new sports experience utilizing projection mapping” at “SPORTS BUSINESS BUILD” sponsored by Japan Sports Agency and Japan Handball Association, for which they won an excellence award.

SPORTS BUSINESS BUILD is a business contest held by Japan Sports Agency jointly with Japan Handball Association, eiicon company, and Nihon Keizai Shimbun. The aim is to create new business ideas which involve sports, industries and global vision.

Three companies, DNP, Panasonic Corporation, and Tosho Associate, who won the best prize in this tournament, use projection mapping technology as a new sports experience to create “physical × digital × play”. The concept of the game is competing for higher score by throwing an actual ball at the image which responds via sensor technology. By using this, both men and women of all ages can easily experience the fun of handball.

It is said that it is easy to enjoy not only stadiums and other sports facilities, but also commercial facilities and amusement facilities, as long as they have a wall to throw a ball at.

In the examination, the concept of this proposal was highly regarded as a communication tool that fills the gap between the low recognition rate and the high level of interest in handballs, and the attitude toward solving problems through co-creation by three companies, and it was regarded as the winner of the Best Prize.

The three companies are planning to develop services at competition halls and amusement centers and convey the excitement of handball game, with the support of Japan Sports Agency and Japan Handball Association.

In addition, there is intention to not only develop sports such as soccer, baseball, and basketball, but also promote communication between people.

Original Text: https://ampmedia.jp/2020/03/12/handball/