※This is a machine-translated text of the original article.

Seven & i Holdings Co Ltd announced that it would begin testing and installing “reception boxes” in two Seven-Eleven stores in Tokyo that correspond to the temperature range of “refrigeration, freezing, and ordinary temperature”.

This initiative will be implemented in response to the last one mile, which is the last section between the company and its customers.

Seven-Eleven stores are equipped with special reception boxes that allow customers to receive orders from Ito-Yokado’s online supermarket at any time.

※Place an order at Ito-Yokado’s online supermarket to get foodstuffs in temperature-controlled boxes in a nearby 7-Eleven store

As a result, even when shopping at a net supermarket requiring temperature control such as refrigeration, freezing, or ordinary temperature, it becomes unnecessary to wait for the arrival of a package at home, and it becomes possible to receive the same at the time of leaving or returning home. It is also said that the delivery efficiency can be improved.

The company intends to maximize its Life Time Value by leveraging the synergies of the Seven & i Group, which has a variety of business formats.

Original Text: https://ampmedia.jp/2020/03/04/7-11/