※This is a machine-translated text of the original article.

Sony Corporation announced the launch of the Sony Creators Gate, an activity platform that promotes the development of creators.

In Sony Creators Gate, three programs will be set up: U24 CO-CHALLENGE 2020 for generations under the age of 24, ENTERTAINMENT CAMP for junior high and high school students, and STEAM Studio for elementary school students.

U24 CO-CHALLENGE 2020 is a co-creative programme that utilizes Sony’s technology and know-how to realize ideas for generations under the age of 24.

The programme is based on the services actually offered by Sony Startup Acceleration Program (SSAP), which supports startup creation and business operations.

SSAP has a framework that provides comprehensive support from idea creation to commercialization, business operations, sales and business expansion. The program mainly consists of experiencing the processes of “Ideation (creating ideas)” and “Incubation (forming ideas)”.

In each of these processes, SSAP staff provide lectures and coaches to support the participants’ expertise in their ideas.

ENTERTAINMENT CAMP is a programme for junior and senior high school students to learn about ideas and expressive know-how.

While learning how to develop skills and express ideas in areas of interest, it is possible to acquire the essence of entertainment through practical training in production programs that “convey dreams and curiosity to people and lead to impressions.”

STEAM Studio is a workshop event for elementary school students that can experience programming enjoyment.

In FY2019, Sony held a “programming workshop” in which children and parents participated as a group using the IoT programming blocks “MESH” and the robot programming kits “KOOV” and “KOOV Challenge” robot contests using KOOV.

The KOOV contest will take place in 2020 as well and details are going to be published on web site accordingly.

Original Text: https://ampmedia.jp/2020/02/07/sony-creators-gate/