*This is a machine-translated text of the original article.

Sumitomo Corporation has announced its investment in Creadits Pte Ltd, an owner of creative platform CREADITS® and subsidiary of Allied Architects Inc.

Creadits specializes in creation of digital ads with focus on Western European and US markets. The Creadits platform provides matching service for advertisers and designers. Advertisers using the platform can easily find the right candidate for a specific ad design, thereby shortening lead time and lowering costs.

The invested funds will be directed to development and integration of AI using the data accumulated in the platform.

By investing in this project, Sumitomo Corporation aims to meet the needs of digital transformation and create new value in advertising business.

Original Text: https://ampmedia.jp/2020/04/24/creadits/