Suzuki launches new logo to celebrate its 100th anniversary
*This is a machine-translated text of the original article.
On March 15 2020, Suzuki Motor Corporation announced that it is celebrating its 100th anniversary.
In commemoration of its 100th anniversary, the company established a logo mark.
The characteristic zero shape represents the 100 years of Suzuki, and the idea is that Suzuki will continue to follow ∞ (infinity) in the future.
It is also a motif for a tire that symbolizes mobility, and the three lines that follow the tire express the feeling of running and the products of motorcycles, automobiles, and outboard motors.
On March 15, 2020, the company also opened the 100th anniversary site, where information will be posted from time to time on this site.
While its predecessor “Suzuki-style Loom” was set up at the initiative of Michio Suzuki in 1909, the company was founded on March 15 1920 in Hamana district’s Tenjinmachi-mura in Shizuoka prefecture (in central Japan).
Since then, with the founder’s philosophy of “manufacturing based on customers’ viewpoint”, the company has advanced from weaving machines to motorcycles, automobiles, and outboard engines in line with the times.
In 1954, the company changed its name to Suzuki Automobile Industries, and in 1990 it launched a number of products tailored to people’s lives, including the first mass-produced mini vehicles in Japan called “Suzulight”. The company is now named “Suzuki” in order to cope with the diversification and globalization of its business.
In its 101st year, the company plans to make a concerted effort to further improve its performance.
Original Text: https://ampmedia.jp/2020/03/16/suzuki/