*This is a machine-translated text of the original article.

Kubota Corporation announced that it invested in U.S. startup firm FarmX Inc, which provides automated solutions for crop management and irrigation.

FarmX is focusing on the growing need for “crop fields management” among fruit, vegetables, grapes, and nut farmers, which are focus areas of the Kubota innovation center, and is providing advanced models for data collection, analysis, and forecasting, as well as crop management services using AI technology, machine learning, and IoT sensors.

*Left-hand side: data visualization using sensors for soil management.
*Right-hand side: automated irrigation of a vineyard.

The company also provides solutions that contribute to improving farmers’ profits by increasing revenues, reducing labor costs, and reducing water and electricity consumption.

This investment will strengthen the development of platforms for realizing precision agriculture in the fields of fruit trees, vegetables, grapes, nuts, etc., and will contribute to the high efficiency and profitability of agricultural management in the United States and elsewhere with a view to cooperation with Advanced Farm Technologies Inc and Abundant Robotics Inc, two startup companies that Kubota invested in.

Original Text: https://ampmedia.jp/2020/04/16/kubota/