Volkswagen launches virtual tour of its booth at Geneva Motor Show
*This is a machine-translated text of the original article.
Volkswagen AG announced that it would hold a motor show online in response to suspension of Geneva International Motor Show.
For two weeks from April 3 local time, it becomes possible to take a 360-degree virtual tour of new models on the web site, i.e. digital experience of the motor show.
Users can join a guided tour of the booth, as well as visit the booth on their own. Specifically, it allows users to enjoy presentations interactively by experiencing traveling within the booth and looking at cars from various directions, and changing car body colors and wheels with additional features integrated into the website.
The highlight of this motor show is the electric car of the future “ID.3”. The company says new models will be released in 2020, including the GTI, GTD, and GTE sports versions of such iconic vehicles as “Touareg R” and “Golf” models which use plug-in hybrid technologies.
The Virtual Motor Show can be viewed free of charge and will be opened until April 17.
“The Volkswagen’s first digital booth is just the beginning of a new sustaining concept that will create an innovative online experience in the future,” said Volkswagen Chief Marketing Officer Jochen Sengpiehl.
“As part of our digitization strategy, we will leverage the potential offered by virtual reality. Virtual reality will be part of experiential marketing, Volkswagen’s external presentations and interactions with our customers and fans,” he said.
Original Text: https://ampmedia.jp/2020/04/08/volkswagen/