*This is a machine-translated text of the original article.

On March 11 2020, DG Marketing Design Inc (DGMD) announced that it will cooperate with J-WAVE Inc to launch the OMO information transmission program SoundMap, which integrates radio broadcasting and Web AR technologies, in March 2020.

SoundMap is a program that provides AR experience in web format. It provides audio content created for the location based on the location information of the smartphone to users who access the website.

It is a product of cooperation between DG Lab, an open innovation platform and developer of Web AR technologies, content producer J-WAVE, and web developer Junni .

The program will provide content in conjunction with the broadcasting of J-WAVE’s new program SHIBUYA DESIGN started on March 7 in Shibuya.

For example, the company offers audio content from flower stores broadcasted via SoundMap to users who have been traveling near a flower store. The company will increase the value of information in the current location and attract interest, and contribute to the sending of customers to stores.

In the future, as a cultural transmission program that links digital and real worlds, the company will promote collaboration with companies and various services that own content linked to the city, starting with J-WAVE program sponsors.

It also says that it will aim for a better “gateway service for sound content” that links companies with users.

Original Text: https://ampmedia.jp/2020/03/11/dgmd/