*This is a machine-translated text of the original article.
InSync, provider of price comparison service Shoply, announced the launch of online marketplace “Wakeari” aimed at promoting reduction of food waste.
Wakeari in Japanese refers to non-standard goods which cannot be sold at market price for various reasons such as unusual shape or nearing best-by date.
While food businesses affected by the ongoing pandemic can sell their products on Wakeari website, consumers can also benefit by getting access to food at cheaper prices. This way, both parties can contribute to food waste reduction and support local communities.
Sellers who place their products on the site are exempted from commission fees as part of campaign to support communities during coronavirus crisis.
The initiative is scheduled to last during May and June, but the organizers intend to consult participants regarding extension of the campaign.
Original Text: https://ampmedia.jp/2020/05/14/wakeari/