*This is a machine-translated text of the original article.
Dentsu Group’s three companies, Dentsu Inc, Dentsu Digital Inc, and Dentsu Isobar Inc have announced about partnership agreement with Monstar Lab Inc, aiming to tap its expertise in digital transformation (DX).
Dentsu Group will also invest in Monstar Lab through the Dentsu Digital Investment Limited Partnership (Dentsu Digital Fund) operated by Dentsu Innovation Partners Inc.
Monstar Lab has specialists from a variety of industries, including world-class engineers and designers. The company provides services such as IoT-driven product development, app development, building business models and offering strategic consultancy from global perspective.
By combining its digital business capabilities with Monstar Lab’s technology-driven expertise, Dentsu Group aims to support client companies’ business reforms and provide integrated services ranging from digital strategy formulation to product development and marketing with PDCA.
Original Text: https://ampmedia.jp/2020/04/22/dentsu-12/