*This is a machine-translated text of the original article.

On April 15, ASICS Corporation announced that, as part of its sustainability initiatives, it will gradually switch to environmentally friendly shoeboxes worldwide starting in the summer of 2020.

For environmentally conscious “ASICS” brand shoeboxes, 100% recycled paper and water-based ink will be used.

As a result, the company is able to reduce the amount of paper used by approximately 10% (compared to the company’s conventional paper) and the amount of ink used by approximately 50% (compared to the company’s conventional ink), thereby reducing the amount of CO2 discharged by approximately 1200 tons per year.

Going forward, the company is considering to use eco-friendly shoeboxes for all its shoes, including Onitsuka Tiger and Haglöfs brands.

Original Text: https://ampmedia.jp/2020/04/15/asics-5/