*This is a machine-translated text of the original article.
Calbee Inc and Lotte Co Ltd announced that they have jointly established a “Sweets Research Institute” with the goal of pursuing the original fun of sweets and creating the future of sweets.
Recently, interest in health has been gathering, it is said that confectionery with the aspect of functionality has been attracting attention.
Against this backdrop, the institute was inaugurated with the desire to focus anew on the intrinsic value, taste, and fun that confectionery possesses, and to deliver products and plans filled with new dreams.
Going forward, the company plans to create a future for confectionery over the medium to long term by developing products and sales floors based on a common theme and concept, as well as jointly developing products centered on the two companies’ brands.
As the first step in our activities, we will launch five products under the common theme of “Heartwarming” and plan to develop products that take advantage of the strengths of both companies.
Original Text: https://ampmedia.jp/2020/04/13/calbee-lotte/