Future of cars: Toyota’s digital strategy for its ‘certified used vehicles’
*This is a machine-translated text of the original article.
Toyota Motor Corporation announced that it would strengthen its used car business throughout the entire range, from the purchase of used cars to sales (retail and wholesale), such as by revamping its certified used car brands to “Toyota Certified Used Vehicles” and strengthening the digital domain in used cars.
Toyota has been working with dealers nationwide to transform its sales network more deeply rooted in local communities, aiming to transform itself into a “mobility company” in an era of dramatic transformation that has been said to be occurring once every 100 years.
Currently, in the used car business, many users are using the Web when considering purchasing. Based on this situation, the Company is developing new measures centered on the digital field, and by strengthening the digital field in addition to the maintenance system and quality, it is said that it will further improve customer convenience.
Specifically, the first step is to strengthen sales to users. The company has renewed its certified used car brand to “Toyota Certified Used Vehicles”, strengthened the Toyota official used car site by strengthening its digital domain, launched a service that allows customers to place orders online, and launched a service that allows customers to negotiate and purchase inventories at stores nationwide at nearest dealerships.
Subsequently, reinforcement of purchasing. This will promote the distribution of wholesale vehicles within the Toyota Group. The company is also focusing on strengthening wholesale, which supports sales, and aims to boost wholesale sales by revitalizing auto auctions, as well as to promote the distribution of safe and secure used vehicles.
Going forward, the company aims to provide “freedom of mobility to all,” and will continue working to provide all kinds of mobility-related services.
Original Text: https://ampmedia.jp/2020/04/01/toyota-19/