*This is a machine-translated text of the original article.
Rakuten Inc announced that it launched RF mag. a web fashion magazine that can be read and bought, on its Rakuten Fashion mail-order website.
In the first series, the content of the special feature is published under the theme of “If you wear colors and patterns, spring will come!”
RF mag. is not limited to introducing fashion-related products and brands, but is a new web fashion magazine that offers special content that provides an opportunity to enjoy everyday fashion.
Clicking on the images of products introduced in web magazine will change to Rakuten Fashion product pages and allow you to buy the target products.
Under the supervision of Toshiko Nakajima, former editor-in-chief of the fashion magazine GINZA and executive fashion creative director for Rakuten Fashion, the magazine will feature fashion-related content from a variety of perspectives, including designs, items, and keywords, according to fashion trends of each season.
In the future, the company plans to develop and begin offering Rakuten Fashion smartphone-version apps this summer in order to realize a UI/UX that is easy to shop and enjoy “meeting” with fashion brands and products.
Original Text: https://ampmedia.jp/2020/03/12/rakuten-23/