Agri-tech: how DMM aims for solutions to crop damage
*This is a machine-translated text of the original article.
DMM.com (DMM) has announced that it will establish a new company, DMM Agri Innovation (DMM Agri), to implement measures against wildlife damage to crops, which has been increasing in recent years, and will begin full-scale operation in March 2020.
This is a second company in DMM Group to engage in agriculture. Marketplace for agricultural machinery Farmally Inc being the first.
DMM Agri was established as a company solving challenges related to agriculture, with the theme of “building our future with agriculture” and aiming to contribute to agriculture and the community by providing solutions.
In addition, under the cooperation of JA Zen-Noh (National Federation of Agricultural Cooperative Associations) as a whole, the project is to develop and sell products for the prevention of wildlife damage to crops in general, taking account of the marketing of electrical fences to agricultural cooperatives across the country, while also conducting demonstration experiments in the future.
In recent years, the damage caused by wildlife to agricultural crops has had a serious impact, such as a decrease in farming willingness and an increase in abandonment and depopulation, but they face a variety of challenges, including a lack of information, know-how, and treatment techniques, and a lack of human resources for hunters.
Therefore, the company decided to establish a new company to solve the problems of farmers and solve them by developing business using DMM’s technology solutions, human resources, promotions, and branding know-how.
Original Text: https://ampmedia.jp/2020/03/11/dmm-3/