‘Search for 3.11’ is Yahoo Japan’s annual campaign to revitalize Tohoku area
*This is a machine-translated text of the original article.
On March 11, Yahoo Japan opened the website of “March 11 2011. What I can do today.”
The project was undertaken to support the reconstruction of the 2011 Tōhoku earthquake on March 11, 2011.
If “March 11” is searched on Yahoo Japan, 10 yen will be donated from Yahoo Japan Corporation, the operator. The maximum donation amount is 50 million yen.
In addition, the company is soliciting donations from users through Yahoo Web Fundraising. Titled “Donate to support!”, it shows how to use fund raising, such as support for children, communities, and human resource development.
The company also offers a shopping media called Yell Market, in which “buying is supportive.” The products on display are ethical products that are friendly to people, society, local communities, and the environment. From traditional crafts to vegetables, fruits, and local gourmet dishes, they offer a wide variety of Tohoku region (northern Japan) specialties.
In Yell Market, not only the 2011 Tōhoku earthquake, but also products from areas affected by heavy rain in western Japan and typhoons No. 19 and No. 20 are listed.
9 years since the 2011 Tōhoku earthquake. As a result of the spread of the new coronavirus infection, the government-sponsored memorial ceremony was discontinued, but memorial ceremonies and events were held in various places.
The Reconstruction Agency announced that there were 2,529 missing persons and that approximately 48,000 people were forced to live in evacuation.
Initiatives for the reconstruction of businesses, governments, and individual citizens will be a major force.
Original Text: https://ampmedia.jp/2020/03/11/yahoo-27/