Asahi develops an AI system for package design creation
*This is a machine-translated text of the original article.
Asahi Group Holdings Ltd and Cogent Labs Inc have announced that they have jointly developed an “AI Creator System” that reflects the latest trends and generates unprecedented original packaging designs.
This system makes it possible to extract features common to AI’s excellent designs independently by utilizing deep learning, and to produce ideas that humans do not easily think about.
The newly developed AI Creator System consists of two components: a design generation system that creates a large number of design proposals from input image materials and concepts, and a design evaluation system that evaluates and scores the good or bad of the generated design proposals.
“Design Generation System” automatically generates design proposals according to desired concepts by inputting a variety of design data reflecting trends throughout the world.
The “Design Evaluation System” is a system that evaluates automatically generated designs. By conducting training using monitors with high design sensitivity, AI itself extracts features common to excellent designs and scores them.
By combining multiple deep learning models in this way, AI will be able to automatically generate package designs, reflecting trends and proposing a large number of designs that are not captured by fixed concepts.
The Asahi Group will begin testing the system in April of this year in order to use it for designing product packages, and plans to add the design obtained from the system as an option to the design proposal created by the existing method.
In addition, the company plans to further evolve into a system that generates designs that are consistent with product concepts while breaking conventional shells by conducting additional learning each time.
Original Text: https://ampmedia.jp/2020/03/09/asahihd/