Starbucks at Odakyu train stations: the coffee company signs a license agreement with a railway group
※This is a machine-translated text of the original article.
Starbucks Coffee Japan and Odakyu Restaurant System Co Ltd signed a licensing agreement and decided to open stores mainly in train stations of Odakyu Electric Railway Co Ltd.
Starbucks says this is the first store to open under a license agreement with a private railway group.
In response to diversifying customer needs, Starbucks and Odakyu agreed to enter into a new agreement. The 2 companies agreed on the Odakyu Restaurant System, which was considering the opening of a premium cafe inside the facilities along the Odakyu Line, and Starbucks, which aimed to expand the space for fostering community-based connections between people and people.
The first store is located near the Kyodo station gate on the Odakyu Odawara Line, and the store is scheduled to open in June 2020.
The company intends to continue offering services similar to those offered at conventional directly managed stores by opening stores at train stations, starting with the opening of a store at Kyodo Station, based on the efforts of both companies with shared values and mindsets and strong commitment to quality.
Original Text: https://ampmedia.jp/2020/03/02/starbucks-6/