※This is a machine-translated text of the original article.
It announced that SB Engineering Corp, a subsidiary of SoftBank Corp, and Jorudan Co Ltd, a navigation services company, jointly developed a next-generation store called QRECS (Quick and Real EC Shopping), which allows customers to experience and purchase products on Yahoo Shopping site.
The company also began accepting applications from Yahoo Shopping stores that want to install QRECS facilities and open stores at the same time. QRECS is a next-generation store that combines online shopping with brick-and-mortar shopping.
The combined product shelves and digital signage enable shoppers to experience the size and materials of products that are limited to online shopping.
The company also says it is able to purchase local specialties, seasonal items, and other items that are not in stock at its brick-and-mortar stores.
Users select the products they want with digital signage.
By reading the QR code displayed on the screen using a smartphone or tablet camera, users can move to Yahoo Shopping product page and purchase it online.
The purchased product is delivered to the designated location, so it is easy to purchase even large or heavy items that are difficult to take home from the spot.
Retail facilities with QRECS can receive rent from tenants who sell products at the store.
Conversely, by opening a Yahoo Shopping store in QRECS, in addition to allowing users to experience the real nature of the product, it is possible to appeal to users who previously could not reach online, and it can be expected to increase sales by acquiring new customers.
Further, unlike general brick-and-mortar stores, it does not require on-site customer service, cash registers, or inventory adjustments, and because contracts can be signed on a monthly basis, it is possible to open limited-time pop-up shops and conduct test marketing at low cost.
In the future, in addition to multi-language support, we plan to install cameras that utilize AI.
The company intends to measure and analyze the number of passages and stayers, the number of signage browsing, and the attributes of users, and to use them as references for examining the contents of displays and store opening fees in order to realize services that are more convenient both for shoppers and shop owners.
Original Text: https://ampmedia.jp/2020/03/02/qrecs/