Repro raises funds to build customer engagement platform
※This is a machine-translated text of the original article.
Repro Inc announced that it had raised a total of approximately 3 billion yen. The company also announced that it would expand engagement marketing and evolve into a customer engagement (CE) platform for Repro.
Repro was released as an analytic tool for the app in 2015, and the marketing function was added in the following year. In 2018, it became a web-enabled marketing platform for web apps.
In recent years, subscriptions, OMOs, IoT, and other business strategies and mechanisms to retain customers have been spreading worldwide.
The company says engagement marketing, which aims to build ongoing relationships with customers, is an important challenge as it faces difficulties in retaining and acquiring customers.
Based on its track record, the company announced that it would expand the data area and communication methods it collects. In addition to web and app data, the company plans to use AI to communicate channels, timing, and content that are best suited to each customer, and develop this platform as a platform that can contribute to enhancing engagement.
The 3 objectives of the fund procurement were to strengthen the global development system, establish and strengthen overseas bases following the Singapore subsidiary, and strengthen global marketing.
The company says it will eliminate unnecessary communication from companies and contribute to the creation of a future in which the world is flooded with products and services from a more customer-oriented perspective, enabling each person to lead a comfortable life.
Original Text: https://ampmedia.jp/2020/02/13/repro-2/