※This is a machine-translated text of the original article.

In collaboration with BEAMS Co Ltd, Dai Nippon Printing Co Ltd (DNP), Mitsui Fudosan Co Ltd announced that it would conduct verification tests on reading product information using RFID (Radio Frequency Identification) for the purpose of automating product information in commercial facilities.

The demonstration will be conducted from February 13 (Thursday) to April 24 (Friday) in the “B:MING by BEAMS” shop, which is located at Mitsui Shopping Park LaLaport Tokyo-Bay and LaLaport TACHIKAWATACHIHI.

RFID is a technique that reads and writes information that is input to RFID tags without contacting them by radio waves emitted from reading antennas.

Database for goods is created by attaching RFID tag to each product in the inventory.

Ministry of Economy, Trade and Industry is drawing attention for its use in a variety of fields, such as conducting demonstration tests at convenience stores.

Beam’s B:MING LIFE STORE by BEAMS also introduced RFID at all stores.

DNP is also participating in “Demonstration Experiments on Information Sharing in Supply Chains Using RFID”.

In this test, several RFID reading antennas were placed in the “B:MING by BEAMS” store.
Automatically reads RFID tags attached to products.

By using this technology, it becomes possible to automatically data the goods inventory information in the shop.

Until now, commercial facilities could not grasp in advance what kind of goods each shop has placed, and even if there was a desired product, they could not grasp which shop the product was in.

It is said that these problems are solved by utilizing RFID.

By examining whether a customer wants to buy a product in advance, and identifying where the product is being handled, the customer says they can make shopping more convenient.

Commercial facilities developed and operated by Mitsui Fudosan Co Ltd will continue to use a variety of ICT technologies to promote the use of omni-channels in commercial facilities to provide a more convenient and comfortable purchasing experience.

Original Text: https://ampmedia.jp/2020/02/12/rfid-2/