Facial recognition: new human sensing technology provides privacy protection
※This is a machine-translated text of the original article.
Swallow Incubate Co Ltd announced that it developed a “person-detection technology” that utilizes Honda Motor Co Ltd’s patented technology and know-how, and that it began providing web applications and Web API.
The person detection technology detects “human” from the image by the image processing and “quantifies the existence of human” in the predetermined place. Specifically, it is a human sensing technology that can measure and investigate the “number of pedestrians, pedestrian volume, and number of visitors” using cameras installed in stores and streets.
※How the new technology works
By utilizing Honda’s patented technology and know-how in human detection technology and incorporating it into AI technology, the company said it aims to further improve detection accuracy.
In addition, the technology employs a mechanism of privacy protection by concealing “face information.”
As examples of utilization, strategic marketing measures, such as dynamic pricing, are possible by measuring the “number of pedestrians” and the “number of visitors” using human detection technology.
Though the popularization of the robot advances by the development of AI, the security of “the safety of the human” becomes a problem.
By using this technology, it is possible to accurately detect “humans” and take voluntary actions such as “ensuring safety” and “avoiding danger”.
Original Text: https://ampmedia.jp/2020/02/18/honda-3/