E-sports: survey by Kadokawa reveals latest trends in the industry
※This is a machine-translated text of the original article.
Regarding trends in the Japanese e-sports market, KADOKAWA Game Linkage Inc announced the market size and breakdown in 2019, growth forecasts up to 2023, and trends in the number of fans (people who have experienced playing games and viewing videos).
The size of the Japanese e-sports market in 2019 was 6.12 billion yen, up 127% from the previous year. From 2018 to 2019, the market continued to grow as a result of the entry of large companies.
The survey projects an average annual growth rate of about 26% from 2,020 to 2023.
The company estimates that the e-sports market is expected to expand further in Japan, where smartphones are becoming popular, as mobile e-sports will become more active with the launch of 5G, a next-generation mobile communications service characterized by high-speed, high-volume, low-delay, and multi-terminal connections. The company also expects that e-sports titles for home-use game consoles and PCs will be rolled out on mobile devices in the future.
Looking at the percentage of revenue items in the Japanese e-Sports market as of 2019, sponsors, such as sponsorship fees and advertising expenses for teams and tournaments, accounted for 75.7% of the total.
In Japan, too, there has been a succession of events such as e-Sports Games and the establishment of a professional gaming team, and the number of companies that announce their sponsorship is continuing to increase.
In 2019, the number of Japanese e-Sport fans (people who have played games and videos) rose 126% YoY to 4.83 million.
Going forward, the company expects to see even more e-sports fans as the number of tournaments increases and 5G video viewing opportunities increase.
Original Text: https://ampmedia.jp/2020/02/13/esports-2/