※This is a machine-translated text of the original article.
Yokohama Rubber Co Ltd has announced that it has terminated its Official Shirt Partnership agreement with Chelsea F.C. (Chelsea Football Club) of the English Premier League (EPL) and has newly signed an official global tire partnership agreement.
The original official shirt partnership ended as contracted in June 2020 and was no longer the uniform sponsor.
However, the company signed the Official Global Tire Partnership for several years from July of the same year as the contract was terminated.
As a result, the company plans to continue its tire-related sales promotions and expand sales.
In addition, the contract of the official global tire partner this time enables continuous use of various advertisements and logos for promotional materials, so the company intends to continue working with Chelsea FC for sales promotion and expand sales.
The company aims to raise the recognition of Yokohama Tire worldwide in order to expand tire sales, and has concluded partnership agreements with Chelsea FC, which has fans around the world.
The company plans to continue its activities to establish a strong brand on a global basis.
Original Text: https://ampmedia.jp/2020/01/25/yokohama-tyres/