※This is a machine-translated text of the original article.

Rakuten Inc and Sqreem Technologies Pte Ltd have announced the launch of Rakuten SQREEM Inc aiming to develop digital marketing solutions based on behavioral analysis using AI.

Sqreem Technologies is a marketing solutions provider which performs AI-powered analysis of behavior patterns with the help of a massive amount of data but without relying on personal identification. It operates in Singapore and other countries in Asia.

The new enterprise Rakuten SQREEM Inc has been established via Japan divisions of both companies.

Rakuten SQREEM Inc said it will combine Sqreem’s behavioral analysis technology with Rakuten’s consumer behavior data, aiming to provide online advertising services such as media buying and digital marketing solutions.

Original Text: https://ampmedia.jp/2020/02/05/rakutensqreem/