※This is a machine-translated text of the original article.
On January 28th, McDonald’s Japan announced that it would sell “Gohan Burger,” which is made with rice produced in Japan, in its after 5 p.m menu from February 5th.
The sales period is scheduled to be from Wednesday, February 5 to mid-May.
Gohan burgers will be sold this time, with the ingredients and flavors of the standard burgers left unchanged, and the vans changed to specialty rice vans.
The company says it is the first company to sell burgers using rice.
“Gohan Teriyaki” with “Teriyaki Mac Burger”, “Gohan Bacon Lettuce” with “Bacon Lettuce Burger”, and “Gohan Chicken Fillet” with “Chicken Fillet” will be sandwiched between rice.
The rice buns used in the product was made up of 100% domestically produced rice to make a flavorful soy sauce flavor.
In March 2018, the company introduced the Night Mac, and the number of dinner-time users is increasing.
Therefore, the company says that it was able to introduce burgers for a limited period of time for people who would like to enjoy the taste of McDonald’s and wanted to eat rice instead of bread at night, and people in their 30s and 40s.
The company also said it introduced the menu to Mac at night because McDonald’s has growth potential for late-night meals.
Original Text: https://ampmedia.jp/2020/01/28/mcdonald-2/