※This is a machine-translated text of the original article.
In order to accelerate its collaboration with ASICS Corp to develop and sell Smart Running Shoes, no new folk studio Inc. completed a capital increase through a third-party allotment to ASICS Ventures, the company’s investment subsidiary.
The new funding will further accelerate no new folk studio’s efforts to develop a smart footwear platform.
Currently, the company is working on the development of “Smart Running Shoes” that acquire data on the number of steps, distance, speed, time, position, and angle of touchdown while traveling, combining these data with long-standing knowledge on the biomechanics of the ASICS Institute of Sport Science (ISS), and provide real-time feedback on changes in runners’ trends.
ASICS announced that it aims to launch smart running shoes with embedded sensors using no new folk studio’s smart footwear platform globally from 2020 onward.
In the ASICS booth at the CES (Consumer Electronics Show), which opened on January 7 in Las Vegas, 2 running machines were actually installed, and the runners’ footfall was measured in real time, also showing landing and stride characteristics and pointing out areas for improvement.
The company plans to precisely measure foothold movements without large-scale equipment so as to offer solutions for efficient running.
Original Text: https://ampmedia.jp/2020/01/08/asics-4/