※This is a machine-translated text of the original article.

Mynavi, an information service provider for university students, has announced its “2019 Students Choice Awards”.

Questionnaires were conducted on subjects such as people, goods, and SNS, which became a topic of interest in 2019, for a total of 1,500 male and female university students, junior college students, and graduate students nationwide.

Stationery rankings that university students thought most convenient in 2019

  • Ballpens and mechanical pencils, which are indispensable for lectures and activities, rank high.
  • Pen products with high functionality, such as ballpoint pens that are extinguishable, always pointed, smooth and easy to write, have gained popularity.

Fashion brand ranking that college students most liked in 2019

Compared with last year, where the Fast Fashion brand was the core, this year, NIKE and other sports brands are also popular. It seemed to be supported by the coolness and excellent design.

App ranking used by university students to collect information on hobbies and plays in 2019

Three apps take top three spots: Instagram for fashion tips, Twitter for latest news, and Google for information abundance and search function.

It can be seen that there is a tendency to use apps on the axis of reaching the shortest and realistic latest information and being easy to understand for yourself (e.g., comments from images and followers).

2019 ranking of entrepreneurs and leaders most respected by university students

Tomosaku Maezawa, who ranked second last year, ranked first this year.

For students who come to society in the future, it seems that managers who are willing to make successes and failures more open than perfect leaders without shortcomings are respected.

Survey details

“2019 Students Choice Awards” by Mynavi, an information service provider for university students

Research and planning: Mynavi Corporation / Audit consignee: Rakuten Insight Inc. (November 2019)

Collection period: November 15 (Friday) to November 19 (Tuesday) 2019

Survey Methods: A total of 1,500 male and female university students, junior college students, and graduate students from all over Japan were surveyed using the Rakuten Insight’s panel, and a website questionnaire was conducted with free answers.

Original Text: https://ampmedia.jp/2019/12/19/mynavi/